GRAND CASINO SPORTS
MN UNITED NAMING RIGHTS
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GRAND CASINO SPORTS
Building Long Term Value
Mille Lacs Corporate Ventures (MLCV) is charged with building business ventures to support the long-term interests of the Mille Lacs Tribe.
Norden Strategies was hired by MLCV to negotiate the terms and help maximize a long-term, multifaceted sponsorship package with the Minnesota United who play in the MLS. The agreement secures Mille Lacs Grand Casino Hinkley as the club's official Casino and Entertainment partner and includes naming rights to the Brew Hall which most prominent food and beverage space in Allianz Field.
A large component of the partnership is increasing access to the game of soccer to the Grand Casino Mille Lacs and Hinckley communities. Minnesota United and Grand Casino have committed to building a mini-pitch within the Mille Lacs Band of Ojibwe community, establishing a welcoming place to play soccer. The club has built four mini-pitches in Saint Paul, this will be MNUFC’s first mini-pitch outside of the Twin Cities. Grand Casino and Minnesota United will also host an annual soccer celebration day with the Mille Lacs Band of Ojibwe, bringing MNUFC to greater Minnesota.
Additionally, Minnesota United will host its first-ever Native American Heritage Night celebrated with Grand Casino and the Mille Lacs Band of Ojibwe. Similar to other theme games, Native American Heritage Night will include pre-game activations on the Great Lawn, in-stadium signage and promotion and other Native American elements throughout the match. More details to come.
Lastly, Grand Casino will host an all-new digital social gaming feature through the Grand Casino app and online, where Loons fans can play and win prizes all season long.
Norden Strategies was hired by MLCV to negotiate the terms and help maximize a long-term, multifaceted sponsorship package with the Minnesota United who play in the MLS. The agreement secures Mille Lacs Grand Casino Hinkley as the club's official Casino and Entertainment partner and includes naming rights to the Brew Hall which most prominent food and beverage space in Allianz Field.
A large component of the partnership is increasing access to the game of soccer to the Grand Casino Mille Lacs and Hinckley communities. Minnesota United and Grand Casino have committed to building a mini-pitch within the Mille Lacs Band of Ojibwe community, establishing a welcoming place to play soccer. The club has built four mini-pitches in Saint Paul, this will be MNUFC’s first mini-pitch outside of the Twin Cities. Grand Casino and Minnesota United will also host an annual soccer celebration day with the Mille Lacs Band of Ojibwe, bringing MNUFC to greater Minnesota.
Additionally, Minnesota United will host its first-ever Native American Heritage Night celebrated with Grand Casino and the Mille Lacs Band of Ojibwe. Similar to other theme games, Native American Heritage Night will include pre-game activations on the Great Lawn, in-stadium signage and promotion and other Native American elements throughout the match. More details to come.
Lastly, Grand Casino will host an all-new digital social gaming feature through the Grand Casino app and online, where Loons fans can play and win prizes all season long.